Our Story

It is 10 pm on a Tuesday night and alongside 300 former employees of Amvoc, Keir receives an email informing of immediate redundancy. The company was in administration and his role as Head of B2B Sales was over.

Parallel Partnerships Ltd was born after 6+ hours of brainstorming and planning way into the night.

Keir saw this was an opportunity to not only maintain client relationships he had developed over 5 years, but also to create jobs for former team

Parallel Partnerships makes its first calls and the company is up and running in under a week.

We onboard more clients as our reputation spreads.

Continued growth means we add to our team for our ever strengthening client base.

We work hard, so we play harder – much fun was had at the Parallel’s Summer Party.

We continue to grow, our excellent team and high client retention allows New Business to focus on adding to our client base.

Turnover in under 9 months reaches £1 million.

An exciting year lies ahead with new recruits, new clients and continued improvement to our technology and processes.

Parallel celebrates 1 year in operation, hitting our internal targets with happy clients and a growing team.

Keir is out of the business on a mysterious trip and the senior management team took over operations at Parallel for 2+ months

As Parallel continues to grow, we take on additional office space and start the search for larger office space with planned growth in 2025.

A dedicated business development team and structure is implemented to allow for continued growth at Parallel. An internal specialist is promoted to Training Manager to ensure consistent knowledge, skills and abilities across the team.

The search for a larger office intensifies with Parallel looking to secure their first rental offices.

Keys taken for our new offices in Kirkstall Road – over 3,500 square feet await Parallel.

We partially move and stress test the infrastructure in our new property.

The team switch off for a well deserved Christmas break. New Year will see full capacity in our new offices.

10+ new starters at Parallel as our client base and requirements continue to grow. Parallel is projected to reach 60+ Leeds based employees.

Parallel celebrates two years since being founded – a major milestone in the company’s journey. In the same month, founder Keir Shave is announced as a candidate on Season 19 of BBC’s The Apprentice.

A new Head of Operations joins the business, helping strengthen management, improve internal structure and support the next phase of growth.

Two major clients expand their teams with Parallel. Coca-Cola increases team size, while a large online training software company grows from 5 to 10 reps – creating more opportunities across the business.

The team comes together for the infamous Parallel Summer Party – a reflection of the culture and people behind the business.

Parallel announces the winner of its summer holiday incentive, with one team member winning an all-inclusive holiday for two people to a 5-star resort. The company also welcomes its new B2B Manager.

Parallel secures a major new client win, adding further momentum heading into the final quarter of the year.

Parallel introduces a new AI-powered dashboard, giving clients greater visibility across call recordings, bookings and self-serve reporting.

The team rounds off its best revenue year to date and celebrates with the company Christmas party after another year of growth and hard work.

Parallel starts the year strongly, landing 14 new B2B clients in Q1 and welcoming 12 new hires into the business.

Three team members are promoted within the B2B department, including new POD Team Leaders, reflecting continued internal development and progression.

Parallel celebrates three years in business, reaches 65+ staff, and prepares for its Q1 Recap and Q2 Kick-Off event on 20th March.