We help B2B and B2C brands generate qualified leads and book meaningful sales conversations – acting as a seamless extension of your internal marketing and sales teams.
After launching the business in March 2023, Keir grew Parallel Partnerships from the ground up into a fast-scaling telemarketing and lead generation company, now supporting national brands and growing businesses across the UK.
Alongside running the business, Keir was a candidate on BBC’s The Apprentice (Series 19) and is an active voice in the B2B sales space, sharing real-world insights on growth, resilience, and building genuine client relationships.
60+ telemarketing pros based in Leeds.
Campaigns tailored to your audience.
Natural, brand-led outreach – no scripts.
We act as an extension of your team.
Trusted by high street brands and growing businesses.
Successful sales don’t happen by accident. They come from speaking to the right people, at the right time, with the right message.
We help businesses create consistent opportunities through expert B2B telemarketing, lead generation, and appointment setting services. Acting as an extension of your team, we work closely with businesses across the UK to connect with decision-makers, generate qualified leads, and support long-term business growth.
Whether you need to build pipeline, improve outreach, or keep your sales calendar full, our Leeds-based team combines data, strategy, and real human conversations to help your business grow.
From the first meeting I had with Parallel Partnerships, I got a great feeling about them They provide me with high quality leads and if anybody is looking to grow their business I recommend they get in touch with them, you’ll be glad you did!
Keir and his team have been an absolutely fantastic partner and they have helped us grow as a business much quicker then expected and that’s down to thier tenacity and hard work. 10/10.
Dylan originally reached out to me and I have to say his approach was remarkable and set the tone for the sort of company parellel partnerships was, we then had a meeting with Keir who picked out a trusted member of his team to learn our individual needs ad a company and generate leads on a daily basis not only did they generate consistently as promised but the calibre of their prospects was very impressive
We’ve been using Parallel for a few months now and very happy with the service and results we’ve received! Had a really good experience and looking forward to the business growing due to Parallel’s hard work.
A multitude of reasons and a great question to ask.
Cost Effective
Growing your marketing reach without increasing your headcount makes complete sense. You can run telemarketing campaigns ahead of peak seasons, inline with sales and any seasonality. Think of telemarketing as an activity over which you have scheduling autonomy.
Gateway to skills your company may not have
Telemarketing requires a unique set of skills that you may not have in your company. In addition to wanting to keep headcount trim, learning a new set of skills is prohibitive and inefficient.
Flexibility
Strategically planned telemarketing campaigns can be run ahead of any peak periods, can timeline with client renewal dates, can be used to verify data and much more and in line with being cost effective, can be a scaled up, down or paused.
High return on investment
Targeted, planned and with clear KPIs, all telemarketing campaigns are highly measured to deliver high ROI.
We have 60+ staff, known in the industry as agents. Our agents are UK-based, no jingoist tones associated, but as they are UK based, they are best placed to engage with your target market.
We are office-based, something that we see as critical for continued improvement. Agents are by nature competitive, confident and always keen to learn (and brag) so an office environment allows for collective improvements to telemarketing campaigns.
Prospect successes and nuances are shared, calls are overheard and we develop the best contact strategies as a team.
This varies significantly across B2B and B2C. The former is largely limited to office hours, some natural exceptions such as recruitment where prospects may prefer out of office hours.
Within B2C, we work with our clients to understand their market demographic. If for example their target audience are young parents, then we naturally know to avoid school runs and the post 3:30 household chaos.
Telemarketing should be seen as an extension to your existing sales and marketing teams and can be used for multiple reasons including:-
The potential for telemarketing is huge but data must be good, agents must adapt their communications.
Telemarketing thrives on specificity, knowing your audience, knowing when best to contact, understanding and building the correct tone of voice and opening dialogue.
If you look back just a few decades, before the prevalence of emails, apps and smartphones, telemarketing was one of a few limited marketing tools for companies. Inevitably the industry took a beating from unscrupulous agents.
Fast forward to today, telemarketing is making a resurgence. Voice communications today are king.
Look at your own context, you’ll likely be inundated by text, email, app and other marketing channels. Inevitably they are so persistent, that they leave no positive sentiment or brand impression.
Voice is back – telemarketing leaves a lasting impression on your audience, naturally only when carried out professionally.
The easiest way to measure success is to set clear KPIs at Discovery stage and model ROI projections.
We’ll do this at Discovery stage, dive into what success looks like for you in terms of the value of a lead, an appointment set and what the lifetime value is compared to the costs of telemarketing.
Inbound broadly refers to telemarketing strategies where the customers initiate the first point of contact by calling agents.
Outbound is the inverse, where agents call customers to set appointments, sell a product, introduce a brand or whatever their goal is.
Inbound telemarketing, be that the provision of customer services, a dedicated sales desk or other, tends to have higher conversion and success metrics given that it is the customers themselves who start the contact and have clear intent.
