B2B Appointment Setting

Clear your calendar, let us book your appointments with qualified decision-makers wanting to hear about your services and products

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Experience unparalleled business growth with expert B2B appointment setting services. Connect with key decision-makers, increase sales and leverage outsourced professional workflows. 

Parallel Partnerships have a proven track record in B2B appointment setting and work across all industries and business sizes. Based in Leeds, we have 40+ telemarketing experts, the latest call tracking software and ever advancing skills at connecting your business with the right people.

Task us to fill your calendars with qualified prospects and let your sales team focus on closing the leads we generate.

What is B2B Appointment Setting?

Appointment setting is a marketing strategy that works to research, qualify and identify decision-makers interested in your products or services. 

Most effective when outsourced, appointment setting frees up your sales and marketing teams to close the deal at meetings with qualified prospects that have already expressed an interest in your company.

Appointment setting is the scheduling of meetings between sales teams and their prospective clients in such a natural way that they are already familiar with your company and most importantly, are expecting your call.

Appointment setting is much more than calendar filling - we see it as the skill of building meaningful and lasting commercial relationships.

Appointment setting is carried out via desk research, interaction via LinkedIn or other channels and concludes when our team can connect and speak to the prospects.

At Parallel Partnerships we have fluid, natural and non-scripted ways to introduce your company to these prospects, gauge their interest and secure hot appointments for your sales teams.

Want qualified and already warmed up prospects?

Appointment Setting - How do We Qualify Prospects?

When it comes to identifying prospects, we have strict selection criteria:

  • The prospect has sufficient budget or funds to purchase your goods or services.
  • We’ll only deliver appointments with key decision-makers who have the authority to buy.
    •
  • We know that the prospect would benefit from and has interest in what you have to offer.
  • We’ll ringfence any prospects who need your product or service.
  • We'll find out about their buying cycle and timescale.
How to chose a B2B appointment setter

Qualified appointments

Prospects and appointments must be based on your specific criteria and focus on prospects with intent.

Constant communication


Results must be fed back quickly so that your sales team have as much visibility on the prospect well ahead of any set appointment.

Quality Assurance

Quality over quantity. Stringent inhouse quality assurance processes must be in place to deliver high worth prospects. 

Reporting & Analysis

Access to a dedicated Account Manager and the ability to dive into your campaign at granular detail to see how your money is being spent.

We tick all the criteria - talk to us to see how we can help.

Appointment Setting FAQs

A quick dive into some of the most frequently asked questions on Appointment Setting

1What is Appointment Setting?
Appointment setting is a sales and telemarketing strategy to arrange and validate meetings between a business or individual and their potential clients or partners - prospects. This involves proactive outreach through phone calls, emails, or online platforms to arrange a date and time for a meeting.
2Why do you need Appointment Setting?
Appointment setting is a proven way to find, connect, and convert prospects. This happens during scheduled meetings that your sales team then run.

It sounds simple on paper. However, people often overlook the work and skills that go into appointment setting.

So why do you need appointment setting? It boils down to a few simple factors:-

  • Most companies do not have the internal resource to dedicate a full-time position. Many companies lack any resource - period. Outsourced appointment setting does not impact your headcount and gives greater flexibility.

  • Many businesses that have the resource often lack the internal skills. Appointment setting is a hard task. It involves initial research and finessing of prospects. Getting through gatekeepers or other blockages requires perseverance, a thick skin, and confident personal skills to charm and warm up your prospects.

  • Every business is short of time. Appointment setters must go through many phases to warm up a prospect. Most businesses will lack the time to go through multiple touchpoints.

  • There's a high chance that your competitors are using appointment setting. When carried out correctly, conversion rates should be higher as sales teams focus on the deals and not the chase.
    • 3When does your company need to use Appointment Setting?
    Put simply, when you lack the human resource, time or internal skills to keep your sales teams' calendars filled with warm leads.

    Put more strategically, appointment setting is an essential tool in your sales and marketing arsenal.

    In terms of when from a timing perspective, this is one of the beauties of appointment setting in that it is a highly customisable extension of your team. Being campaign driven, these can be scheduled according to your sales cycles, product launches or whatever key message you need to deliver.
    4How much does Appointment Setting cost?
    Multiple variants will affect the cost of your appointment setting so the easiest thing is to book a meeting with us to discuss further.

    Popping that question back at you, what are the costs and risks of not using appointment setting as a marketing tool?

    Can you afford to be left behind?
    5What are the risks of not using Appointment Setting?
    The most immediate risk is that you lose market share and voice to competitors who will likely be using a multichannel sales and marketing strategy that includes telemarketing and appointment setting.

    All businesses want planned and consistent growth and this can't be achieved unless the sale teams have their calendars topped up with potential deals.

    LET'S START THE DIALOGUE

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    WHAT WE DO

    Telemarketing
    Lead Generation
    Appointment Setting

    WHO WE ARE

    Meet the Team
    Our Story
    Careers

    PARALLEL PARTNERSHIPS

    471 Kirkstall Road
    Leeds
    LS2 7PN
    keirs@parallel-partnerships.co.uk
    0113 513 8601