What Do We Do at Parallel?

It all starts with telemarketing, the art of introducing your services and products to your intended audience via telephone.

Not all companies have those skills or teams and that's where Parallel Partnerships can help you grow  - think of us as an extension to your marketing team.

We have decades of collective experience in telemarketing and the confidence to run campaigns that deliver qualified and valued prospects.

Confidence is critical in telemarketing - having the tenacity and ability to adapt on calls, the experience to deliver your message fluidly and without a droning script.

Sitting within telemarketing, we also provide appointment setting and lead generation.

Appointment setting is where we reach out, again primarily via telephone, to prospective businesses or individuals who have an interest in your products or services. Outsourced appointment setting is a powerful tool for sales team, ensuring their calendars are booked with qualified prospects.

Our appointment setting campaigns free up your new business teams, allowing them to focus on closing the deals. Let Parallel Partnerships get you  those confirmed appointments. We can help grow your marketing outreach, while you don't have to increasehead count. 

Lead generation campaigns have varied audiences and objectives but the goal is to get your voice heard, to introduce your brand or reinforce it if you have your own data client lists.

Often negatively called "cold calling", there is nothing cold or unplanned about our telemarketing. We don't pick numbers out of the air and all our data is qualified, quantified and quality assured based on your campaign criteria.

On the data front, we work with multiple data sources including leading third-party data providers, so know which ones will provide reliable information. We also work well with existing client data sources should you have these.

Quality of data is imperative and we run all data through our own proprietary algorithm which is built on BANT and FAINT selection criteria.

We are sector and scale agnostic and work with a huge range of clients. We work across both B2B and B2C which gives us another rare offering. 

Naturally each service, campaign and indeed client varies. More details can be found on the individual services  but it can all start with a chat.