A multitude of reasons and a great question to ask.

Cost Effective
Growing your marketing reach without increasing your headcount makes complete sense. You can run telemarketing campaigns ahead of peak seasons, inline with sales and any seasonality. Think of telemarketing as an activity over which you have scheduling autonomy.

Gateway to skills your company may not have
Telemarketing requires a unique set of skills that you may not have in your company. In addition to wanting to keep headcount trim, learning a new set of skills is prohibitive and inefficient.

Flexibility
Strategically planned telemarketing campaigns can be run ahead of any peak periods, can timeline with client renewal dates, can be used to verify data and much more and in line with being cost effective, can be a scaled up, down or paused.

High return on investment
Targeted, planned and with clear KPIs, all telemarketing campaigns are highly measured to deliver high ROI.

If you look back just a few decades, before the prevalence of emails, apps and smartphones, telemarketing was one of a few limited marketing tools for companies. Inevitably the industry took a beating from unscrupulous agents.

Fast forward to today, telemarketing is making a resurgence. Voice communications today are king.

Look at your own context, you'll likely be inundated by text, email, app and other marketing channels. Inevitably they are so persistent, that they leave no positive sentiment or brand impression.

Voice is back - telemarketing leaves a lasting impression on your audience, naturally only when carried out professionally.

We have 40+ staff, known in the industry as agents. Our agents are UK-based, no jingoist tones associated, but as they are UK based, they are best placed to engage with your target market.

We are office-based, something that we see as critical for continued improvement. Agents are by nature competitive, confident and always keen to learn (and brag) so an office environment allows for collective improvements to telemarketing campaigns.

Prospect successes and nuances are shared, calls are overheard and we develop the best contact strategies as a team.

The easiest way to measure success is to set clear KPIs at Discovery stage and model ROI projections.

We'll do this at Discovery stage, dive into what success looks like for you in terms of the value of a lead, an appointment set and what the lifetime value is compared to the costs of telemarketing.

This varies significantly across B2B and B2C. The former is largely limited to office hours, some natural exceptions such as recruitment where prospects may prefer out of office hours.

Within B2C, we work with our clients to understand their market demographic. If for example their target audience are young parents, then we naturally know to avoid school runs and the post 3:30 household chaos.

Inbound broadly refers to telemarketing strategies where the customers initiate the first point of contact by calling agents.

Outbound is the inverse, where agents call customers to set appointments, sell a product, introduce a brand or whatever their goal is.

Inbound telemarketing, be that the provision of customer services, a dedicated sales desk or other, tends to have higher conversion and success metrics given that it is the customers themselves who start the contact and have clear intent.

Telemarketing should be seen as an extension to your existing sales and marketing teams and can be used for multiple reasons including:-

market research for new or future products or services

direct sales of products to both businesses and consumers

appointment setting for sales teams

keeping your clients updated on special offers and incentives

The potential for telemarketing is huge but data must be good, agents must adapt their communications.

Telemarketing thrives on specificity, knowing your audience, knowing when best to contact, understanding and building the correct tone of voice and opening dialogue.