B2B Lead Generation
Feed and maintain your sales pipeline for continued success.
Let us connect you with the correct decision-makers, while you convert leads into sales and lasting business relationships.
It starts with a call.
How can Parallel Partnerships help your business?
Leads can take many forms but are the critical lifeline for any business. Parallel Partnerships' lead generation services can be run in line with your marketing campaigns. Think of us an embedded extension to your sales and marketing teams.
Using multiple channels, including telemarketing, we reach out to your potential audiences. Our office-based UK agents engage and introduce your company, products or services and funnel them to take a desired action - the lead completion.
Ready to find out how we can grow your marketing and sales pipeline? Talk to us to see how we may help.
What is Lead Generation?
Lead generation is imperative to all businesses, it is a critical channel to keep business growing and acquiring new customers.
A focal aspect of marketing, lead generation identifies and cultivates potential customers for a business's products or services. In essence, it is the process of attracting and converting prospects into individuals who have expressed interest in a company's offerings.
Both B2C and B2B lead generation services are about creating meaningful connections. We employ data-driven and proven methodologies to reach and engage with your target market.
How Can Parallel Partnerships Increase Your Lead Generation
Most critically, we help you bridge any internal marketing gaps you may have in your business. We are a flexible extension to your team, allowing you to keep your headcount low while bringing decades of experience to the table.
Our experience takes the hard work out of researching, connecting and warming up prospects. Keep your sales teams satisfied and focused on closing the leads we can generate for you.
Think of lead generation as campaigns. Campaigns are hugely flexible and can be turned on and off, timelined to fall within your seasonal peaks and troughs, sync up with product launches and much more.
Each client is unique in their needs, indeed a lead can take many forms.
Onboarding new clients is the critical stage. Getting inside what success looks like for you and your company, and working to deliver against those KPIs.
OUR LEAD GENERATION FLOW PROCESS
UNDERSTAND YOUR
PIPELINE
We get inside your sales objectives with a thorough onboarding to understand what success looks like.
We analyse your existing sales pipeline, take learnings from past wins and fails and tailor our lead generation dovetail with any product launches, seasonality or key periods within your sales calendar.
UNDERSTAND YOUR
BRAND
As an embedded extension to your marketing team, we embody your brand and products.
Using non-scripted outreach, we are ambassadors for your brand and warm up prospects for you to convert into customers.
RUN SAMPLE
TESTS
Key to any lead generation campaign is running sample tests across your data and audience.
We use intuitive testing to refine the best times, best approach and strongest dialogue to engage with your prospects.
LAUNCH
CAMPAIGN
Once we've honed the best time and channels to contact your prospects we launch your campaign.
It's a fine blend between quality and quantity and we factor in several checkpoints within your lead generation.
This ensures we are collectively on track and allows for further refinement where needed
RUN
QUALITY CHECKS
We drip feed or deliver leads generated at pre-determined periods. Before any handover, we run further internal tests to qualify prospects.
We deliver qualified and warmed up prospects for your sales teams to work with.
YOU CONVERT INTO
SALES
Your sales teams connect with the leads we have generated.
We've taken care of the hard work of generating the leads and you have qualified prospects for your sales team.
Your business, product or services are already on their radar and they are ready to engage.
Conversion rates for these prospects are typically high and allows your sales team to solely concentrate on concluding the sales objective.
How can we help you? Let's talk
Lead Generation FAQs
Here are some of the most frequently asked questions on lead generation
At Discovery stage, we need to dig into what you see as a leads and understand what commercial value this brings to your company.
We can then overlay campaign costs against sales made, appointments set or lead generated and provide ROI modelling on cost per lead. Our multisector experience already provides us with broad industry costs per lead.
Our fee structure is very transparent and is based on campaign length, number of agents needed, timing of outreach and other factors that we can detail.
Companies and their brands need a consistent flow of warm qualified leads
LET'S START THE DIALOGUE
WHAT WE DO
WHO WE ARE
PARALLEL PARTNERSHIPS
471 Kirkstall Road
Leeds
LS2 7PN
keirs@parallel-partnerships.co.uk
0113 513 8601
ⓒ 2025 Parallel Partnerships Ltd | All Rights Reserved
